As an advertising student, I’m obligated to take an interest in all the advertising around me, but today (yesterday) was the most important day for the industry. It’s Superbowl Sunday which can be translated in Advertising language as Brandbowl. How much does an 30sec ad spot cost you ask? 3.5-4 million dollars and that’s only for 30 seconds. Talk about crazy– that number increased almost one million dollars from the average last year. These days a lot of the ads get “leaked” all over the internet so the masses get to get a sneak peek of them. I think it takes away from the anticipation of what Super Bowl ads are all about. If we already know what’s coming what are we looking forward to?
As I was watching the Super Bowl, I had some of my favorite ads I wanted to share.
P.S. Dogs were pretty popular this year. Who can resist?
WINNERS: I loved the “Rescue” Budlight commercial by Mcgarry Bowen (one of my favorite agencies)
watch it here
Next, is the M&M commercial where Ms. Brown was introduced
watch it here
and lastly, the Chrysler commercial featuring Clint Eastwood “It’s halftime in America” The only criticism I have of for this commercial is that the ad didn’t feature any asians at all. Maybe I’m being too critical but a friend pointed this out and I noticed after. There needs to be more diversity AD people
watch it here
It’s been a very long week at school. I had two sociology exams and a merchandising presentation. I think I got a total of 20 hours of sleep this week. This picture was taken in the UGA law library. It’s so peaceful and quiet there. This is exactly where I should be studying at because it’s the only place I can focus. Last semester, I literally went everyday for a whole month, but then quickly fell out of this routine after winter break. This week was definitely a reality check for me because my exam grades were unacceptable. I have no excuses…I just procrastinate on studying. I end up pulling all-nighters feeling helpless and frequently dozing off to Neverland. I wonder how everybody else juggles everything. It’s just seems so hard to focus on the things that really matter. I’m a student. I belong in the library.
After a long stressful weekend of work, I was excited to come home to watch the 2012 Screen Actors Guild Awards and eat my sushi that I got from work. I know I don’t know much about films and the true beauty of them, but I really love to watch them. One of the best moments of this award show was when Viola Davis won the SAG award for Outstanding Lead Actress for her role in The Help. I’m so happy she won because in my opinion her performance was amazing (but then again what do I know… and I didn’t watch a few of other nominee’s performances). Nonetheless I think Viola Davis deserved the award. Her speech was truly inspiring. One thing I love about the movie industry is it’s based on talent. Of course, it’s Hollywood, so being gorgeously handsome will definitely help you and their are plenty of stupid movies being produced, but in the end of day it doesn’t matter how much you money you have or how you look like, it’s about the performance you give and nothing can buy that— nothing can buy pure talent. Watching these actors give a true raw performance is absolutely beautiful because they capture reality and that’s is all you can ask for.
“I was eight years old when I decided to be an actor. And I am just so privileged to be gazing on the beautiful face of the woman who inspired me that beautiful day, and that’s Cicely Tyson.
And when I woke up and realized how difficult it was to be an actor, and how the rejection was so high, then another beautiful face graced the screen when I was in college, and that was Meryl, who just …always inspires me.
But there’s so many people involved in The Help, in lieu of mentioning all them, I just have to say that, what is there but a dream? You can’t trade in your dream for another dream. I am so proud to be an actor, and I thank the Screen Actors Guild for this award.
And I have a special, special note to the kids in Central Falls, Rhode Island, in Segue Institute of Learning in Central Falls, Rhode Island: to dream big and dream fierce.”
Thank you very much.
I received a gift from Lina and Lee the other day for doing a good job marketing Athens Interiors Market’s products. I cannot express how important social media is for businesses, especially small local businesses. My parent’s own a small business and when the economy gets tough things drastically change. Everything depends on the economy and businesses try to strive through the hard times. I am happy that I can do this for them because Linda and Lee are both so sweet and funny. It’s amazing how posting a single photo on fb can create interaction. Interaction between the consumer and the product and the product to the consumer. I really hope AIM will continue grow and get more followers on both Pinterest, FB, and Twitter in the Athens, GA community. I loved this willow branch indoor lights. They really make the room light up.